A direct mail list can help you better target your advertising campaign to yield the best results, meaning higher sales. There is direct mail marketing, which involves sending out newsletters, notices of promotions, and/or flyers through the mail to customers informing them of your products and services. Most of these mailings end up in one place... the trashcan. In addition, direct mail marketing costs a pretty penny to get the ball rolling. On average, it could cost you between $750 and $1000 to send out 1000 mailings. Of these mailings, only 1 to 2% elicit a response, while the rest end up in the garbage! Obviously, this is not the best solution to increasing your sales volume. Another Kind of Direct Mail List However, don't despair just yet, because there is another type of direct mail list that works, and has proven to be effective. It is called the bulk email list, and it entails sending out email to a whole list of consumers who have shown an interest in receiving email